Knowing how to find a profitable niche market is essential to your overall success. Perhaps it seems obvious, because if you’ve ever read anything about marketing, you’ve heard about niches. But choosing the right niche is not simple and can be quite complex.
And although this post is partially self-promotional (I’ve got a link to my newest online class), the topic of niche marketing is completely relevant for the solopreneur. Remember, your future paychecks depend on finding a profitable niche the first time. So avoid these deadly mistakes when choosing a niche for your small business.
Don’t Focus on a Small Problem
When choosing a niche, you start with identifying a problem that your potential client might have. For example, if I was a pet groomer, my potential clients problems could include:
- My dog is filthy
- My dog’s hair is matted
- My dog’s hair is too long
- My dog has fleas
- My dog is hard to control when grooming
All of these are problems for pet owners, but could you really be profitable if you only focused on dogs with fleas? No. But you could become the grooming specialist who is an expert with unruly dogs?
Of course you could. And by focusing on this niche, you could charge a higher fee for your expertise.
Fail to Connect on an Emotional LevelWhen targeting a niche, you want to connect to them on an emotional level. Connect emotionally to their problem and then provide them with the solution – YOU!
But what if you fail to connect to them on an emotional level? Take our dog groomer for instance. If she chooses to focus on small dogs (you know the cute little dogs they carry in purses?). Sounds like a great market because EVERYONE has those designer dogs these days.
However, does this niche really have an emotional connection to your services? Will they pay you a higher fee for your expertise?
No.
But if you chose the unruly dog niche, you could certainly connect to your potential clients on an emotional level. For instance, if your dog had some kind of behavior issue that prevented them from getting properly groomed you might be…
- fearful that a groomer might be too rough
- stressed out that your dog was not properly cleaned
- worried that they might bite the groomer
That’s the kind of emotions that you want to connect with when marketing to your niche.
Effective Marketing – How to Find Your Profitable Niche
If you’re interested in learning more, I urge you to take my new online class Effective Marketing – How to Find Your Profitable Niche. It will take you step-by-step and help you chose the right niche to specialize in.
Friday, July 20, 2012
Finding a Profitable Niche - Avoid These Deadly Mistakes! | Solopreneur Success!
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