Tuesday, July 24, 2012

Finding a Profitable Niche - Avoid These Deadly Mistakes! | Solopreneur Success!

Fail to Connect on an Emotional Level

When targeting a niche, you want to connect to them on an emotional level. Connect emotionally to their problem and then provide them with the solution – YOU!

But what if you fail to connect to them on an emotional level? Take our dog groomer for instance. If she chooses to focus on small dogs (you know the cute little dogs they carry in purses?). Sounds like a great market because EVERYONE has those designer dogs these days.

However, does this niche really have an emotional connection to your services? Will they pay you a higher fee for your expertise?

No.

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